Leaders in UX: What the GRUX?

31-10-2023

In this webinar, Laura Donohue from Sutherland Labs discussed the fascinating world of Games Research and User Experience.

Poster for the 'What the GRUX' webinar with a picture of the speaker

It's Game Time!

Throughout history, humans have been wired to play games and in today’s world, billions of people immerse themselves on a daily basis video games. But, measuring the user experience for video games is a whole different ball game compared to everyday apps and products. Unlike traditional usability, where we aim to eliminate friction, games thrive on just the right amount of challenge to keep players engaged. 

The webinar

During this enlightening talk we’ve explored the world of Games Research and User Experience and discussed why it’s vital in today’s gaming landscape. On top, we’ve explored the various methodologies used in this exciting field. 

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