Let's get personal

Welcome to User Intelligence, also known as UI. Our company was established over two decades ago in 2002, and we are proud to be an experience design research firm based in the vibrant city of Amsterdam.

A little bit about us

At UI, we are passionate about delivering exceptional results to our clients. Our team believes in the power of collaboration to achieve the best outcomes, as well as the importance of curiosity in making the world a more interesting place. We are committed to doing whatever it takes to get the job done right.


If you’re interested to know more about us, we’d love to tell you more a lot about our history and our values. But we are not alone, far from it. Get to know our network.

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Join our team

We are constantly seeking talented researchers to join our team and help us serve our clients even better. If you share our passion for UX research and enjoy working together on a variety of projects, we enthusiastically invite you to click on the button below.

Your partners in Experience Design

Boosting your 
total experience

Collaboration is at the heart of everything we do. That’s why we are proud to be the longest-standing partner within the Experience Boosters network.

EB is a Dutch experience design network where experts can collaborate across specialties to deliver exceptional results for clients. This way, we can also help you when you need more than UX research.

Research reaching beyond borders

Knowledge knows no borders. So, in 2006, we teamed up with UXalliance, a global network of UX superheroes.


Together, we conduct research globally and support local research projects all around the world. We also share our knowledge through the UX Masterclass conference and Leaders in UX webinars. Will we see you on those events?

Logo of the UXalliance

Global research – made easy

Let's have a coffee

Interested in hearing more? You can find all the online and offline ways you can get in contact with us if you just click on this beautiful button.